We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

Advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product's ...

A percentage of sales is the most common method is to base your marketing budget on. You may use sales units, past sales or projections for future sales as the basis for your calculation.

Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Advertising and marketing are like Batman and Robin, Sherlock Holmes and Dr. Watson or (insert dynamic duo here)—separate, but better together. Advertising is the action-packed sidekick that ...

Coinbase is launching a six-figure ad campaign urging Congress to pass legislation that would establish rules for regulation ...

Holostenko & Partners is a digital marketing agency specializing in performance-driven Google Ads, SEO, and analytics. With over 15 years of experience and more than 500 successfu ...

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine ...

A tough advertising job market — with some bright spots. Employment in advertising, PR, and related services jobs in the US declined by 1,500 jobs in December to 520,800, ...