Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Apple has removed its "The Parent Presentation" ad, featuring comedian Martin Herlihy, just a day after its release. This marks the fourth ad removal ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

You are looking to shape the future of your supply chain, not just add a new hire. Yet, if you are using the same HR-approved ...

Apple apologized for its “Crush!” commercial, which showed a hydraulic press flattening a piano, record player, paint, and ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

Nintendo has replaced a London Underground ad for Metroid Prime 4: Beyond, days after it was found to have contained wrong ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...