Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

YouTube has announced that it is introducing a new feature that allows advertisers to use Google’s Gemini AI to determine ad placements in videos. The new ad format, called Peak Points, was revealed ...

California’s progressive Democratic Gov. Gavin Newsom posted an ad bragging about California’s economy and knocking President Donald Trump’s tariffs, but then quickly deleted it after an X ...

The segment saw Alyssa and Josiah finally use their Express Pass after going back and forth, unsure if exhausting the advantage at this stage of the competition would benefit them. Despite being ...

Ethos (credibility): Does the brand seem trustworthy and knowledgeable? • Pathos (emotion): Does the ad make me feel something? • Logos (logic): Does the message make sense and solve a problem ...

From targeted ads to political campaigns ... “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility and logos appeals to logic ...

Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some ... who named ethos, pathos, and logos as the three main modes of persuasion.

A March court filing by the American Civil Liberties Union (ACLU) revealed a document that the government is allegedly using "to determine ... displaying certain logos, making certain hand signs ...

Amanda introduced the concept of applying Aristotle’s principles of ethos, pathos, and logos to SEO strategy ... Amanda also recommends using the About Us page for sharing relatable stories ...

Earlier this year, Google’s AdSense for Search network, which traditionally shows ads within the search results of other websites, expanded to include conversations with chatbots operated by AI ...