Riffing off of Ice-T's detective Odafin "Fin" Tutuola role on "Law & Order: Special Victims Unit," Adidas introduced the character to Edwards' commercials in February.

Adidas' collaboration featured a virtual necklace that nabbed $20,000 on Roblox. advertisement. WWD. Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Virtual Roblox Necklace.

Adidas hopes to strike gold with shoe for Timberwolves’ Anthony Edwards, like Nike did with Air Jordan NBA star launched signature shoe with Adidas in December. Sales of the $120 shoe are ...

Contrary to popular belief, Boost wasn’t actually invented by Adidas. The technology was developed by the German chemicals manufacturer Badische Anilin & Soda-Fabrik (BASF), and it’s comprised of TPU ...

Adidas is withdrawing its request that the U.S. Trademark Office reject an application by Black Lives Matter to trademark a design featuring three parallel stripes. The request, filed Monday ...

Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over anti-Semitic remarks last year.. CEO Bjorn Gulden ...

Adidas still hasn’t figured out what it’s going to do with the $1.3 billion of unsold Yeezy stock it yanked after terminating its partnership with Kanye West over his string of antisemitic ...

Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year that ended a lucrative relationship for both.

Adidas' collaboration featured a virtual necklace that nabbed $20,000 on Roblox. Who says the metaverse is dead? Adidas' collaboration featured a virtual necklace that nabbed $20,000 on Roblox.

The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest ...