Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Once heralded as the best basketball sneaker of its time, Nike is reportedly bringing back the Nike Air Zoom Huarache ...

Jeremiah Fears is officially headed to Louisiana. The former Oklahoma guard was selected by the New Orleans Pelicans with the ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

"We are looking to build this space where you can still achieve your academic goals, and we can broaden the athletic portion ...

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The Oklahoma Sooners have to be feeling like proud parents right now when it comes to one of their former basketball players ...

Vintage vibes designed with modern day skateboarding in mind. Peep the latest colorway of the Busenitz Indoor Super right ...

Prices can vary based on your choice of size and color, so check out any different color options available in your size to ...

The best women's sneakers are comfortable, offer a good fit and go with almost everything. From the On Cloud 6 to the Hoka ...

Indiana men’s basketball coach Darian DeVries landed his first high school recruit, securing a commitment from four-star 2026 ...