His résumé is full of impressive campaign management on the platform, helping companies generate millions of dollars in revenue from Google AdWords.

Campaign structure determines how settings are used As a result of the way in which AdWords is set-up, there are certain decisions that can be made at each of the three levels (campaign, ad group, ...

Google AdWords Running an AdWords campaign efficiently can be one of the best media channels for a company. It’s capturing existing volume versus trying to convert people who might not be ...

As the name suggests, MASK allows you to build a long-standing campaign structure by exponentially growing your keywords account to reach millions, rather than thousands. 4.

The benefits of aggregated campaigns An overly segmented AdWords campaign structure can actually be a serious barrier to performance. 1. Automation works better on large sets of information.

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to ...

Google announced on the AdWords blog two new features to help you track your AdWords performance, campaign groups and performance targets. Jon Diorio from Google said on Google+ that he is ...