Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Mr. Evamy is confident the Threads logo will weather its round of online teasing. He thinks the abstract design may even be more durable than Twitter’s blue bird, which is rendered in a ...

In the spirit of melding form and subject, “Abstract ... the redesigned Instagram logo right away. The series’ insistence on rooting this exploration of design squarely through the lens ...

The new app's abstract logo design, which more or less resembled an ornate "at" sign (@), immediately caught the fancy of users on other social media platforms, who joked and speculated about its ...

A British design studio reduces some of the world’s most recognizable logos to abstract paintings. Here’s the scary part: They’re still totally recognizable. We like to think that we’re ...

“A lot of companies now prefer to use their name as their branding, rather than some abstract design, so the chance of somebody raising their hand and saying ‘We have the same logo’ is smaller.

According to analysis of United States Patent and Trademark Office records, 21% of current American logos incorporate a circle of some sort. Virtually all of these, though, add some other design ...