PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Emporio Armani Because It's You Eau de Parfum 50ml has been described as a "happy, delicious and sparkling" perfume for ...

Even before I became a beauty editor, I’ve longed to find the best Tom Ford colognes and perfumes. While many fragrance ...

If you prefer to keep your perfume rotation on the minimal side, consider adding Byredo’s Blanche eau de parfum to your ...

"I've loved this perfume for over 20 years! An old favourite that I love to still be able to buy! Would highly recommend! Its ...

Shoppers can buy the designer scent for half price, thanks to a beauty deal across skincare, makeup, and fragrance ...

Boots shoppers can get 50% off an "irresistible" designer perfume that attracts "loads of compliments." The retailer has discounted Emporio Armani Because It's You Eau de Parfum 50ml from £82 to ...

From floral favorites (like the freesia- and vetiver-noted La Tulipe) to cozier scents (like one of my personal favorites, Eleventh Hour), there’s a holy-grail fragrance waiting in the wings for ...

Boots has halved the price of an "irresistible" designer perfume that attracts "loads of compliments." The beauty retailer has cut the cost of Emporio Armani Because It's You Eau de Parfum 50ml ...

This guide is for the homebodies, healers, and hopeless romantics, helping you find a perfect match for their poignant ...

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

Why the “work wife” is a survival strategy, not a flirtation. Here’s what the term gets right, and why it might need a rebrand.