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Mike Jeffries was responsible for Abercrombie’s explosive popularity in the early aughts—and its hypersexualized marketing approachMillennials: You’ll remember walking into Abercrombie & Fitch in the late ‘90s and early 2000s. Loud, thumping music, perfume so strong you could barely think straight, and posters of half ...
In the early 2000s, the walls of clothing retailer Abercrombie & Fitch were lined with life-sized posters of some of the best looking models around -- who often weren’t wearing very much ...
NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand, and how the chain has managed to recapture its customer base. If you're older than, say, 20 ...
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