Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" ...

The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

It is often through art that Barrett’s family reckons with and embraces the part of its identity tied to race. Kennedy’s ...

In recent seasons, Arizona's cactus logo has reappeared on some athletic gear, including some tops worn by UA coaches but it hasn't been put back on the court since it left in 2009-10.

Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

Z arrow carry deep meanings, reflecting a company's heritage and vision. From Meta's infinity loop symbolizing limitless ...

The researchers analyzed data from 17,000 consumers rating 629 brands. Hagtvedt and Gupta, a faculty member at the Indian Institute of Management Udaipur, found compact logos, where tight tracking ...

The Southeastern Conference has some of the most memorable and iconic emblems in sports, but which throwback logos are the ...