Growing up in a frugal family, we had a yearly tradition of re-watching the same half-dozen Christmas specials. My mom first ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed. Skip to content News ...