Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

(ABC 6 News) – Mason City is taking on a fresh look, as the city announced its brand new logo on Friday. The new design blends elements that honor the city in art, architecture, nature and history.

The new brand mark is a story in color. Each element has been thoughtfully crafted to represent the best of what Mason City has to offer.

Survey found that 82% of respondents expect an AI-driven transformation, but just 20% claimed their firm's readiness was at a mature or advanced level.