A serif is a delicate little point (aka flare or terminating flourish) at the end of a letter stroke. In the image above, ...

The complaint, filed by Holland & Knight, accuses the defendants of infringing on Publix's signature 'P' logo by using a single 'P' in the same sans serif typeface.

And nothing says “new, updated logo for the future” like a sans-serif font and a logo that’s been minimized down to the bare essence of where it began.

After years of sans serifs signaling high-tech and forward-thinking, serif logos more generally also convey a sense of rootedness to humanity that’s particularly appealing right now — the ...

Part of the major change is that, as Fast Company reports, Google's new logo font is sans serif. Literally translated to "without serifs," it's a younger, more sharply emphasized typeface.

Odds are, your office and your friends – or your Twitter feed, at least – were all talking about one thing this morning: Google's modern makeover. The internet behemoth launched a brand new logo last ...

In a series of Sunday tweets, Elon Musk said he "somewhat agonized" over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.

We explain the difference between serif vs. sans-serif fonts, and what each has to offer.