A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

A/B testing, also known as split testing, is a marketing experiment where two different versions of a campaign or a piece of content are tested on your audience to discern which performs better.

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

A/B testing was a new insight in the realm of politics, but its use on the web dates back at least to the turn of the millennium. At Google—whose rise as a Silicon Valley powerhouse has done ...

A/B testing usually involves serving different versions of a page’s content on different URLs, and the user will be redirected to a particular version depending on your test thresholds.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

A/B testing is the process of comparing two elements or versions of a web page against one another with the goal of determining which version performs better. While the test runs, ...

A/B testing is often dynamic and short-term, while SEO strategies play out over a longer period, with changes taking time to reflect in search rankings.

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

Correction November 2nd 4:09PM ET: This story previously stated A/B testing allowed for four different captions and thumbnails. Creators can test a caption or thumbnail, but not both at the same time.