Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to the shift, but fans and analysts aren’t convinced.

How Jaguar’s rebranding gamble triggered a 98% collapse in sales Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades.

Watch the Jaguar XK8 4.0 come to life with a cold start, delivering a deep and refined V8 sound! 🔥 This classic British grand tourer is a true masterpiece of style and performance. Don’t miss ...

97-98 Jaguar X100 XK8 1998 X308 XJ8 AJ-26 Ignition Control Module LJA1450AF: $32.00 Ignition control module for AJ-26 4.0L engines with 2-wire coils. Those are 97-98 XK8 and 98 XJ8. Multiple items are ...

Find all of our 1998 Jaguar XK8 Reviews, Videos, FAQs & News in one place. Learn how it drives and what features set the 1998 Jaguar XK8 apart from its rivals. Our comprehensive reviews include ...

Jaguar's first new sports car in 20 years was well worth the wait. But nearly thirty years down the road, is it now a classic itself?

97-98 Jaguar X100 XK8 XJ8 4.0L V8 AJ26 N/A Engine Motor Assembly OEM: $1195.20 97-98 Jaguar X100 XK8 XJ8 4.0L V8 AJ26 N/AEngine Motor AssemblyNCC1001DA OEMThe engine is in good working condition.

Shop 1998 Jaguar XK8 vehicles for sale at Cars.com. Research, compare, and save listings, or contact sellers directly from 8 1998 XK8 models nationwide.

The Jaguar is up against the pride of America, the Chevrolet Corvette. In this case, it's a C5 to keep things relatively equal in terms of performance and price.

The XK8 replaced the XJS as Jaguar's grand touring sports car starting in the 1997 model year. This model, code-named X100, was not the company's first attempt at an XJS replacement.