Despite all the logo changes, the brand’s focus remains on its motorcycles, which continue to be the main stars. Yamaha is ...

Some brands have transitioned to the so-called digital era less admirably than others, and so today we thought we’d highlight 10 older logos that these companie Latest News ...

Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures ...

Director Alexander Payne’s “The Holdovers” roots itself in 1970s nostalgia, right down to the main title design and the studio logos. However, neither company existed at the time ...

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

A quirky wellness brand first embraced by a 1970s granola-crunching crowd is reshaping its image to reach today’s comfort-loving millennials. Waltham, Mass.-based Earth has rebranded for the ...

Combined with a logo system, our specific colors, fonts, iconography and other design elements work together to create a unique and recognizable brand identity for CU Boulder. Learn About Core & ...