L ogos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

“If Coke were to shift the entirety of its HF55 usage to cane, the cost increase would very likely exceed $1 billion given the current price gap between HF55 and cane sugar and the probability of very ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Is KO stock currently overpriced, and is it possible that it could face a significant correction, perhaps by 25-30% or even 50% to below $40?

Coca-Cola launched another 'slightly spicy' soda in 1993 but no one's ever heard of the brand because it was quietly discontinued just two years later.

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Few things capture the essence of classic Americana like Coca-Cola signs from the 1940s and ’50s. Representing the golden age of soda (or, should we say, pop) advertising, these colorful signs ...