Until today, if you wanted a carbon DT Swiss mountain bike rim, you could only get it in a complete wheelset built by DT ...

The handmade steel Starling Dive has 170mm front and 160 rear travel on 26-inch wheels, and only 10 are being made.

Just think of how strange a 2020 Mazda Miata would look wrong with the 14-inch stock wheels from ... there are now ultra-lightweight carbon-fiber wheels, but those are still far more expensive ...