Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are rising due to tariffs.President Trump's threat of a 25% tariff on iPhones not manufactured in the U.

Apple announced Games, a new preinstalled app for iPhone, iPad, Mac computers and Apple TV boxes -- showing a greater commitment to the video game industry than ever before.The Games app will provide a streamlined App Store experience for gamers using Apple devices,

Apple announced Liquid Glass on Monday for all of its devices at WWDC 2025. Perhaps the most noticeable thing about it is that app icons, tab bars, and even the text magnifier you’ll see when you hover over words feel, well, liquid-y and glassy.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Many of Apple's announcements during its WWDC 2025 keynote this week were leaked ahead of time, but there were also a few rumors that proved

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

Apple announced updates at a breakneck pace during WWDC 2025, so catch up on the latest Vision Pro news.

Apple shares didn't get the boost that investors hoped for from the company's highly anticipated Worldwide Developers Conference this week. Monitor these important support and resistance chart levels.