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WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy in newly created roles spanning Mindshare, Wavemaker, ...
User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue than traditional media for the first time in 2025, according to WPP Media’s ...
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...
Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...
Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...
Born and raised in the picturesque coastal town of Morecambe, Daniel Hulme’s remarkable journey began right here in ...
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Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
Barclays cuts Grainger to 'equal weight' (overweight) - price target 225 (270) pence Deutsche Bank raises Spectris price target to 3,763 (2,600) pence - 'hold' Comments and questions to ...
Key Insights Significantly high institutional ownership implies WPP's stock price is sensitive to their trading ...
WPP agency EssenceMediacom held the lion's share of the media planning and buying business, worth an estimated $1.7 billion ...
Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...
WPP and Publicis Groupe—are locked in an unusually public fight. Here is the latest.
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