As Mark Read prepares to step down, thoughts have turned to who will take on the most challenging job in advertising.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital.

Stephanie Prager joins from Publicis, where she held the role of Client President, while Caroline Foster Kenny joins from VML, where she served as Global Chief Client Officer ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

It’s official, that guy filming TikToks in his mum’s kitchen is now commanding more ad dollars than a prime-time news anchor.

(Reuters) -The Federal Trade Commission, reviewing ad giants Omnicom and Interpublic’s proposed merger, may impose a condition that will prevent the combined company from boycotting ads on platforms ...

Superannuation fund Unisuper is preparing to move hundreds of city-based workers into a swank new tower, under construction by rival super fund Cbus, up the road at 435 Bourke Street. Unisuper’s ...

As the FTSE 100 and FTSE 250 indices face downward pressure due to weak trade data from China, investors are increasingly seeking stability in uncertain markets. In such conditions, dividend stocks ...

OMD was appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a ...

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...