Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

As Mark Read prepares to step down, thoughts have turned to who will take on the most challenging job in advertising.

Key Insights Significantly high institutional ownership implies WPP's stock price is sensitive to their trading ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

WPP PLC closed 38.74% short of its 52-week high of £9.03, which the company achieved on December 9th.

Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

WPP PLC closed 35.53% short of its 52-week high of £9.03, which the company reached on December 9th.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.