TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

WPP PLC (NYSE:WPP) is one of the 10 Undervalued European Stocks to Invest in Now. On June 9, Bank of America Securities ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark ...

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue than traditional media for the first time in 2025, according to WPP Media’s ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Mark Read, the outgoing CEO of British ad giant WPP, discusses the impact artificial intelligence is having on the ...

Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...