Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

At issue is a full-page New York Times ad, paid by Walmart heiress Christy Walton, highlighting upcoming protests.

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

Walmart faces backlash and calls for a boycott from Trump supporters after heiress Christy Walton funded a full-page ad in ...

The honor, dignity, and integrity of our country are not for sale,” read an ad in The New York Times paid for by Walmart ...

A Walmart heiress placed a full-page ad asking people to attend town halls and be civil. Many saw it as an attack on Trump, ...

The ad calls on people to participate in the "No Kings" protest slated to take ... supporters of President Trump are urging shoppers to boycott Walmart. "It may be time to #BoycottWalmart.

Supporters of President Donald Trump are calling for boycotts against Walmart after the company's billionaire heiress placed a full-page "No Kings" ad in the New York Times encouraging Americans to ...