The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

Apple's iPhone production in India has surged by 60% to $22 billion, now accounting for one in five iPhones globally. This ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Apple CEO Tim Cook says China's skilled workforce and advanced infrastructure, not cheap labour, are the real reasons behind ...

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

It’s good to be Apple’s Tim Cook but not to be a small manufacturer that can’t afford a K Street lobbyist.

The Trump administration has quietly added an exception to its massive tariffs on Chinese goods: smartphones, the country's ...

Here's what Apple might be working on before it introduces its first pair of augmented reality (AR) smart glasses.

Amid this, a 2024 video of Apple CEO Tim Cook is going viral on social media in which he explains why Apple chose to make ...