Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

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GroupM clients in the UK can see the unique reach contribution that addressable TV adds to a broadcast linear campaign using the Total TV Measurement solution developed by Finecast in collaboration ...

Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There are lessons for television, which can increase ...

The sheer volume of user-generated content has outpaced the tech that advertisers use to understand context and therefore protect their brand as well as maximise media impact. Solutions that rely on ...

Pedro Bandeira, Vice President Product and New Business, Europe at Deutsche Telekom, has made it clear that his company would like to recreate the full super-aggregator Pay TV experience on ...

A+E Networks EMEA has partnered with Amagi to distribute three FAST channels to leading platforms in the UK. The channel owner has previously deployed Amagi’s cloud solutions to support ...

The Cypriot telco and Pay TV provider is leveraging its mobile operator experience and retailer network to offer third-party Smart TVs on a 24-month instalment payment plan, encouraging uptake of its ...

Video compression specialist Ateme believes D2C sports streamers and leagues can take leadership in sports UX innovation using a Virtual Lounge solution that effectively recreates the sports bar in ...

At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at Omdia, revealed that TikTok will command 37% of online video advertising revenues by 2027. This ...

Matthew Bailey, Principal Analyst, Media and Entertainment at Omdia, shares his key takeaways from IBC 2022. This was the show’s grand return to face-to-face networking and thought leadership, ...

Improving content discovery with personalised recommendations reduces time-to-play and increases customer satisfaction. It can also help uncover the gems currently hidden in your content library.