Macro-influencers boast large followings, typically ranging from 100,000 to several million. Their vast audience allows brands to achieve broad exposure and increased visibility. For campaigns focused ...

Circana, an advisor on consumer behavior challenges, has announced that it has reached definitive agreements to acquire NCSolutions (NCS), a joint venture between Nielsen and Catalina that improves ...

Are you looking for smart ways to develop a marketing strategy or enhance operations to boost productivity and sales? The 80/20 rule can help determine an effective plan and strategy. What is the ...

Trends and Technology Dominating the Future of Influencer Marketing. By TCMO Bureau | May 26, 2025. As technology improves and people's preferences change, influencer marketing is set to become more ...

WPP and IBM announced the launch of WPP Open for B2B. It is a new AI-powered solution made to help B2B marketers identify and engage clients and prospects across the buying journey.

Aragon Research Unveils 2025 Globe for Intelligent Enterprise Content Management. By TCMO Bureau | Jun 20, 2025. Aragon Research's 2025 Globe for Intelligent Enterprise Content Management highlights ...

How US Marketers Plan to use Generative AI in Future Marketing Efforts. By Mateusz Ruminski | Dec 16, 2024. Discover how U.S. marketers are using GenAI for enhanced data analysis, precise audience ...

remIn a 2021 report, How to solve a new equation in the future of work, Accenture established that location agnostic, a productive and happy workforce directly delivers better bottom lines.According ...

Pacvue integrates TikTok Shop and Shop Ads into its SaaS platform to help brands manage TikTok Shop operations and advertising from a single interface Acing the Science of Marketing Technologies.

Kajabi, the creator commerce platform, has partnered with Adobe Express to launch Creator Studio. This new generative AI tool allows creators to turn a single video into over 40 pieces of content ...

With the rise of e-commerce, retailers have been presented with new opportunities to monetize their digital presence. One such opportunity is retail media networks. These allow brands to advertise ...

In a significant move for both companies within the Digital Out-Of-Home (DOOH) advertising sector, N-Compass TV, a leader in community-based digital signage, has partnered with iSite Media, a renowned ...