US consumer purchase insights company Affinity Solutions has launched Fansactions, a solution it says gives new insights into the relationship between sports media investment and consumer purchase ...

In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...

Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...

Previously known as InSites Consulting, Human8 has added a wide range of other research tech, including AI-based innovation techniques, to its original specialism, online communities. The firm now ...

Marcoms group Stagwell has released financial results for the first quarter, with net revenue of $564m, up 6%, and adjusted EBITDA down 11% to $81m. The group says it posted a record $130m in net new ...

Los Angeles-based CreatorIQ has launched a benchmarking suite for creator marketing performance, providing marketers with a purpose-built framework to measure impact, justify spend and drive business ...

In Michigan, data analytics and advisory firm Escalent has announced the launch of The Advisor Exchange, an online insight community of financial advisors. Formed from the merger of Market Strategies ...

In New Jersey, former Synovate and Ipsos colleagues Barbara Deradorian and Carol George have teamed up to launch Affordable Research, a new consultancy promising to help small and medium-sized ...

InCrowd, SHG and GlocalMind, the three healthcare research firms within Apollo Intelligence, are merging to form a new company, Konovo. The firm, which is dropping the Apollo name, says it has ...

Verian - known until recently as Kantar Public - is launching a new unit called the Institute for Public Impact. Meanwhile current Chief Executive Dr Michelle Harrison will move to the role of Verian ...

The U.S. Attorney's Office for the District of New Hampshire has unsealed an indictment charging eight defendants from MR firms with conspiracy to defraud clients. The eight, from panel and research ...

End-to-end engagement and retention platform CleverTap has acquired rehook.ai, which helps clients automate and track promotions, including coupons, discounts, loyalty programs and referral ...