News

Marketing Week12h
Short-termism and influencer first: Your Marketing Week
From the growing reliance on short term tactics to the shift in ad spend to content creators, it’s been a busy week. Here is ...
Marketing Week20h
Loyalty strategies ‘eight times more likely’ to drive long-term customer retention
A new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new ...
Marketing Week21h
Over half of marketers say campaigns ‘too focused’ on performance
While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their ...