Twix owner Mars Wrigley responded to complaints by stating the ad is “absurd, fantastical and removed from reality”.

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Preparing to step down as ISBA director general later this year, Phil Smith discusses the challenges and achievements the ad ...

Marketers cite the geopolitical environment as the top source of risk to their business, according to new WFA research.

Learn how to validate digital audiences and confirm whether you’re truly reaching the people you intend to target.