Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

User-generated content (UGC) can help marketers achieve success in a range of ways, including by establishing authenticity and making ads more memorable. That's according to an infographic (below) ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

George B. Thomas is a marketer, video Jedi, and HubSpot certified trainer with 25+ years of sales and marketing experience. George is owner and HubSpot Helper at georgebthomas.com.He has a ...

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should ...

People buy from people, not companies. That's why employee advocacy on LinkedIn is one of the most powerful and effective forms of marketing you can implement in your business. One of the biggest ...

Digital advertising makes it easy to understand customers' preferences. Marketers can A/B-test different campaigns and figure out which one works best for a specific audience and which clicks with ...