The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative ...

In a world where true gender equity remains a distant dream, the media wields immense power to shape perceptions and drive change. Yet, recent events have highlighted a disturbing trend: the ...

Audio weighed down main media marketing, with the net balance dropping by 10.0% from minus 5.5%. Published brand advertising ...

View Aqua Card's, That better credit feeling new work by Mr.President for Advertising/Creative, Digital, Integrated marketing ...

Internet users are increasingly dissatisfied: one in four feel overwhelmed by their onlineexperiences. People are pushing ...

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend ...

Censorship laws that prevent showing sex toys and using certain language mean that Lovehoney has to be creative about how it ...

Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane ...

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer ...

The Creative Bravery Beyond the Backlash guide features expert advice from industry leaders to practically equip brands and ...

I’m talking about the 10.8 million multi-ethnic consumers in the UK, sitting on £4.5 billion in disposable income. That’s £4.5 billion your brand is leaving on the table if you’re not talking to them ...

Old Spice is renowned for its humorous tone of voice, by collaborating with Chip the brand is able to reach its target ...