India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

Articles written by Pratyush Sinha ...