AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...