Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Andrew Au is the Co-Founder and President of Intercept Group. His journey started by moonlighting in the marketing department at Pepsi, coming out of school with fresh ideas. After a while, Andrew and ...

Hiring new graduates brings fresh perspectives, up-to-date industry knowledge, and strong adaptability to your team. These professionals are eager to apply their skills, bring innovative ideas, and ...

When it comes to spending their hard-earned money, Canadian consumers take their buying power seriously. The spending behaviour of Canadians has become increasingly influenced by the personal beliefs ...

Fast-growing brand experience and innovation company Akcelo has opened its North American doors, launching in Canada with TikTok, the Tribeca Film Festival and a multinational e-commerce retailer as ...

Search isn’t what it used to be. Yes, Google holds its ground, but it’s no longer the only place people go when they’re looking for products, services, or recommendations. Social platforms like TikTok ...

Or take these more recent statements made during marketing kick-off calls or strategy sessions I’ve recently attended: “It’s the year of mobile and the ONLY screen that gets us in front of young ...

In a significant move for Canada's marketing community, AMA Toronto has announced the official integration of the Canada’s Marketing, Advertising, PR and Communications Hall of Fame, founded by Jelly ...

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...