Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency ...

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The chain also replaced its VP of menu innovation and strategy and cut the chief restaurant and retail operations officer ...

Indie Consulting and Dove show how embedded agency models and creator-led strategy quickly turn cultural moments into brand ...

The challenge for a tagline is balancing the duality of continuity and change, navigating how to define a brand for decades ...

Ad Age reporters unpack why agencies face a new reality as roles, rosters and reviews change—and what it could mean for ...

The AI-generated ad of the week first appeared in our weekly Emerging Tech roundup, featuring the latest news along with ...

Discover how data-driven targeting connects patients and providers at key decision points. Learn how trusted data and ...

Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...

Marketing lessons from Aldi, Geico, Chili’s, United Airlines and others at Ad Age’s Business of Brands conference.

Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...