News

Why Walmart is trying to change its perception, even as sales climb
Walmart launches a campaign to show it's not the Walmart many people remember.
US ad employment slumped in May for the sixth consecutive month
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...
At Cannes Lions, Meta makes the case for a new marketing era—driven by creators, fueled by AI
The social media giant will use immersive experiences and more to demonstrate how to build connections that matter.
AI is flooding the feed—only strategy can cut through
AI-generated content is devaluing virality, forcing marketers to focus on strategy and business outcomes rather than ...
Talking Heads pepper the Bowery with ‘Psycho Killer’ references for band’s 50th anniversary
DE-YAN’s ‘Fa Fa Fa Fa’ campaign is accompanied by a new music video for the song, courtesy of Mike Mills.
Agency news you need to know this week
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...
Marketing winners and losers of the week
Nintendo Switch 2 draws crowds and Costco is rolling—plus, why it was a bad week for EVs, Aldi and Procter & Gamble.
AI becomes a Cannes co-pilot for agencies
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.