The new partnership with the Houston Livestock Show and Rodeo “marks an exciting milestone for the brand,” Cameron George, ...

The hometown icon’s whisky SirDavis will bring Texas-sized flavor to the rodeo, in time for the success of her Grammy-winning ...

The singer can add founder of a groundbreaking whisky brand to her long list of titles. SirDavis is a first-of-its-kind joint venture between Bey and Moët Hennessy. Earlier this summer ...

One on-theme suggestion comes from SirDavis, the whisky brand founded by Houston native Beyoncé, which has created an easy to mix drink that’s perfect for enjoying the spectacle. Combining ...

SirDavis Whiskey, the premium spirit launched in September 2024, is the official whiskey of the tour, while Cécred, Beyoncé’s award-winning beauty brand, serves as the official haircare partner.