News

Reebok’s basketball revival strategy: CEO Todd Krinsky on Angel Reese, Shaq
Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 ...
2Shaq Settled on Angel Reese for Reebok Endorsement Due to Budget Constraints...
Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...
Can Allen Iverson help make Reebok cool again?
The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...
Allen Iverson is a closer, why Reebok almost passed on him, and more takeaways from Netflix’s new ‘Power Moves’ docuseries
"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...
Shaq and Iverson team up to revive Reebok from obscurity in the Netflix docuseries 'Power Moves'
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...
The New York Times1y
Reebok Isn’t a ‘Hobby’ for Shaquille O’Neal
“If this doesn’t work, everyone’s leaving,” he said. Shaquille O’Neal had a signature shoe from Reebok during his playing career and is now president of the company’s basketball ...
Yahoo1y
Shaq & Reebok Unveil Pepsi-Inspired Sneakers
In 1992, PEPSI partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years, and Shaq is as ...
USA Today1y
Shaq, Allen Iverson return to Reebok as president and vice president of basketball
Shaquille O’Neal adds another business venture to his list and will be returning to Reebok as the president of basketball, while Allen Iverson will serve as the vice president of basketball.