Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

For on-track needs, Daytona International Speedway and the 2024 Rolex 24 were put to use in grand fashion — the Rolex served as another one-off race (and victory, of course) for Pitt’s ...

Daytona Beach residents are shaped by everything from Bike Week to hot weather to the iconic oceanfront boardwalk and pier.

The action-packed summer movie officially opens on Friday. It marks the debut of a new IMAX theater at CMX Cinemas Daytona ...

"F1 The Movie" filmed an important opening scene at one of America's iconic racing locales — but not without some compromise ...

Lexus at the Rolex 24 captures the relentless spirit of 24-hour racing at Daytona through the lens of Lexus Racing. From day to night and back again, this after movie showcases the teamwork, ...

Lastly, Holland’s watch carries an even more alluring distinction: Rather than the standard applied indices, his piece has ...

Jannik Sinner showed off a Rolex Daytona after winning the men’s singles trophy at Wimbledon on Sunday. Runner-up Carlos Alcaraz also wore a Daytona.

In the Cartier camp, Joseph Quinn subtly flexed a mini Tank Louis Cartier at the Fantastic Four: First Steps launch event in ...