Coffee now accounts for 70% of total caffeine consumption, up 15% from the previous 2010-2011 survey, Mitchell's team ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

In other beverage news, sparkling water brand Aura Bora is setting its sights on growth with its acquisition by an investment fund.

Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

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Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...