Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
20 brands catching Gen Z’s attention right now
Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink shoe and adding sprinters Sydney McLaughlin-Levrone and Gabby Thomas to its ...
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
Food Dive1d
The Weekly Sip: Plant-based milk brands shake up category
In other beverage news, sparkling water brand Aura Bora is setting its sights on growth with its acquisition by an investment fund.
FOX 5 Atlanta2d
What is Simply Pop? Coca-Cola enters the prebiotic soda market
Coca-Cola is stepping into the emerging prebiotic soda market with its own line of soda alternatives. According to The ...
Simply Pop: Coke steps into the prebiotic soda market with a new product
Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
That Gladiator Ad With Beyoncé, Britney Spears And Pink's Been Going Viral As It Turned 20 -- Only It Never Actually Aired During The Super Bowl
Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...
Anthropologie’s Presidents Day Sale Is Packed With Kitchen and Dining Deals, From $13
Sale starts at just $13. Shop the best deals on kitchen and dining essentials like butter dishes, tumblers, and more.
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...