The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

CBS Mornings,’ one of the network’s main money-making programs, saw its average total viewers drop below 2 million for the ...

"The Naked Gun," from director Akiva Schaffer, reboots the iconic comedy franchise with Liam Neeson as the son of Leslie Nielsen's character.

The Naked Gun' reboot will star Liam Neeson as Frank Drebin, Jr., following in the footsteps of late actor Leslie Nielsen who ...

A teaser trailer for the 'The Naked Gun' reboot shows Liam Neeson taking the mantle from the late Leslie Nielsen as Lt. Frank ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Oscar-nominated actor Liam Neeson is reprising the role of late acting and comedic legend Leslie Nielsen in the comedic ...

Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that Yellowstone is ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...