Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for press releases and other reporting in ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has ...

Netflix emerged as one of the big winners among domestic media distributors in June, according to Nielsen's latest monthly ...

Nielsen has long been the currency by which networks can sell advertising inventory to marketers, and making Paramount’s data less accessible could have a direct impact on the number of ...

Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night.. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...

After weeks of negotiations and the threat of a nasty lawsuit, 'South Park' creators Trey Parker and Matt Stone wrangled two staggering deals, finally bring the foulmouthed cartoon to Paramount+.