Texas Tech has been able to make some significant changes to its facilities and name, image, and likeness (NIL) campaign. The latter is critical in a state with ...

College sports insider explores $3B in athlete back pay & the effect of NIL funds on college football's financial landscape. Join as Bill Bender breaks it down!

The House settlement ushered in a new era of collegiate athletics, allowing universities to pay athletes with new guidelines on NIL and roster limits.

Field professionals teach students about NIL, brand building, music production, mental health, and media analytics.

Name, image, and likeness advertising and marketing campaigns encompass a diverse range of goods and services. None is more ...

A federal judge has approved terms of a sprawling $2.8 billion antitrust settlement that will upend the way college sports ...

Day, the beaches of Normandy transformed into a baseball field as the Cougars invaded GoMart Ballpark and made an 11-1 assault over the Titans in the Class A state baseball tournament semifinal opener ...

Aaron Rodgers will play for the Pittsburgh Steelers in 2025. The four-time NFL MVP has signed a one-year, $13.6million contract with the team, and will wear the No. 8 jersey ...