The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." ...

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the g ...

National Basketball Players Association (NBPA) and 2K announced they have agreed in principle to terms for a new multiyear global partnership expansion.

The 2HYPE crew dives into wild NBA 2K basketball draft challenges—strategies clash, surprises unfold, and only one can come out on top!

Kalshi’s AI-made commercial cost just $2,000 and took two days — replacing a process that normally runs seven figures and ...

The gaming industry continues evolving rapidly, with two distinct approaches emerging as dominant forces. Take-Two ...

The NBA witnessed a big trade on Sunday as the Memphis Grizzlies and the Orlando Magic engaged in a deal that involved several notable names, including the youn ...

It is the week of leaks at EA Sports FC. Last Friday we published a story that, according to some insiders, there was talk of bringing the 'open world' to the sports franchise, som ...

After losing in the first round for the third straight year, the Bucks’ offseason is set to revolve around trying to retain ...

Ousmane Dembele was in danger of failing to realise his potential but has just produced a career-best season as PSG claim ...