Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17.6% ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and personnel.

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

NASCAR return draws backlash for full-screen ads, missed moments, and tech issues. Fans demand better under the sport’s $7.7B media deal.

Prime Video's NASCAR viewership averages 2.16 million as younger fans tune in Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season June 25, 2025 at 6:19 p.m ...

LOS ANGELES — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the streaming service aired NASCAR events under a seven-year deal.

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.