The SF90 Stradale is one of nine new Hot Wheels Ferrari castings for 2025, and it will take a few years before the hype tones ...

Mattel's latest Hot Wheels Car Culture set is an Eurospeed release with four new castings inside. But let's face it, only one ...

After decades in development hell, Hot Wheels is finally speeding towards the big screen with Jon M. Chu directing. So what ...

It’s a good time to be a film buff and a gearhead. The live-action Hot Wheels movie has found its director, with Warner Bros.

Every adult can avail of "Kids Go Free" offer on Abu Dhabi's Yas Island until September 30 by taking one child to play for ...

Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

We broke down Mattel's collaboration with OpenAI to bring AI to toys.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker (after ...

Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys: Integrating advanced AI into Mattel's beloved brands.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio. The ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.