With offices in the US, Latin America, China, and Japan, Hybe’s 'Multi-home, Multi-genre' strategy faces both momentum and skepticism as it expands into India.

Rising global girl group KATSEYE has officially released their second extended play (EP), "Beautiful Chaos." The five-track ...

The effectiveness of this approach has already been demonstrated in regions where HYBE operates. HYBE America's girl group KATSEYE made headlines in the US by entering the Billboard Hot 100 less than ...

HYBE, one of the leading giants in the K-pop industry, has announced its plans to launch an Indian subsidiary.

The puppies said “vocals so smooth, we nap now.” 😴🎶 KATSEYE’s Twinkle Twinkle cover is too powerful. #KATSEYE ...

Plus, HAIM, YUNGBLUD and Peso Pluma debut in the top 10.

K-pop is officially headed for India in a big way. South Korean entertainment giant HYBE has confirmed that it will ...

If you’ve ever imagined dancing to BTS or SEVENTEEN live in India, that dream might be closer than you think. K-pop fans ...

HYBE is setting up a subsidiary in India by 2025 to tap into the country’s vibrant music market and digitally savvy youth. This strategic expansion seeks to blend K-pop’s global success formula with ...

Hybe, the K-pop powerhouse behind BTS, Seventeen and Enhypen, is preparing to launch a new overseas branch in India between ...

HYBE, home to K-pop gians like BTS, TXT and SEVENTEEN, has announced of expanding its unit in India. The local bransh aims to ...

One instance is the success of HYBE’s expansion into the United States and the formation of the multi-cultural group KATSEYE, who have just released their second mini-album ‘Beautiful Chaos’. Besides ...