These athletes and collectives have harnessed the power of NIL and used it to build positivity within their communities and fan bases—kudos to the Matador Club and JT Toppin, well done.

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Overlooked gems could be unusually scarce with so many prospects returning to college to take advantage of the skyrocketing ...

Cody Campbell signed some of his earliest land acquisitions on the hoods of work trucks at drilling sites across the Permian Basin.  A three-year starter along the offensive line at Texas Tech from ...

Cameron Boozer continues to separate himself with his combination of skill, feel and maturity that rarely show up in a player ...

The Red Raiders utilized NIL to compete in the transfer portal and are bringing back the reigning Big 12 Player of the Year, JT Toppin. My Dazzling Dozen pre season in college hoops ! pic.twitter ...

Coming off an appearance in the Elite Eight, returning reigning Big 12 player of the year JT Toppin and locking down head coach Grant McCasland with a new, financially-lucrative contract, the Red ...

JT Toppin and Christian Anderson are the major returners for Texas Tech basketball. How can the duo take their games to another level in 2025-26?